M365 Show -  Microsoft 365 Digital Workplace Daily

M365 Show - Microsoft 365 Digital Workplace Daily

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M365 Show -  Microsoft 365 Digital Workplace Daily
M365 Show - Microsoft 365 Digital Workplace Daily
How to Build Effective Lead Scoring Models in Dynamics 365 Marketing
Microsoft Dynamics Pulse: CRM, ERP, Insights

How to Build Effective Lead Scoring Models in Dynamics 365 Marketing

Mirko Peters - M365 Specialist's avatar
Mirko Peters - M365 Specialist
Jul 15, 2025
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M365 Show -  Microsoft 365 Digital Workplace Daily
M365 Show - Microsoft 365 Digital Workplace Daily
How to Build Effective Lead Scoring Models in Dynamics 365 Marketing
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You can make good lead scoring models in Dynamics 365 Marketing by looking at real engagement signals. Behavior metrics help you find leads who are ready for sales. For example, when someone opens emails, clicks links, visits your website, or joins events, their score goes up. The table below shows how each action changes sales readiness:

You can use a r…

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