How to Build Effective Lead Scoring Models in Dynamics 365 Marketing
You can make good lead scoring models in Dynamics 365 Marketing by looking at real engagement signals. Behavior metrics help you find leads who are ready for sales. For example, when someone opens emails, clicks links, visits your website, or joins events, their score goes up. The table below shows how each action changes sales readiness:
You can use a r…
Keep reading with a 7-day free trial
Subscribe to M365 Show - Microsoft 365 Digital Workplace Daily to keep reading this post and get 7 days of free access to the full post archives.