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M365 Show - Microsoft 365 Digital Workplace Daily

Microsoft Copilot Pulse: Artificial intelligence by Microsoft

How to Get Your Brand Quoted by Microsoft Copilot with Generative Engine Optimization

Mirko Peters - M365 Specialist's avatar
Mirko Peters - M365 Specialist
Jul 17, 2025
∙ Paid

You want people to notice your brand in Microsoft Copilot. Generative Engine Optimization (GEO) helps by making your content easy for ai to find and use. GEO also helps ai understand and mention your brand. When you optimize for ai search, you do not just try to get clicks. You help your brand show up in ai summaries. This can lead to more people buying…

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